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Justin credits the seeds that were planted when they first began the company as the catalyst for their current success. “We used to do construction and had around 50 guys building what we were designing, but switching to design only has freed us up to focus on what we really love to do,” said Justin Fox, “having a team of around 15 working on projects all over the country is a dream.” Showcasing The Possibilitiesįocusing specifically on design has allowed them to channel more energy into building their team and their brand. To get a better understanding of how they’re able to propel their brand we met with owners Justin and Nate to find out their secret sauce. With over a million TikTok followers and over half a million on Instagram, their videos have been viewed hundreds of millions of times. Tag someone you’d share this with!🙌🏼 #foryoupage #luxury #luxuryhome #pools #backyard #inspiration ♬ Girls Want Girls – Drakeįoxterra Design certainly seems to understand the intricacies of using social media the right way. If you’re hot, followers will share, repost and do more to spread the word than 100 PR firms working around the clock. In 2022, going viral can be the equivalent of getting the same visibility as if you spent millions of dollars on a Super Bowl ad. Water restrictions have become more common and increased calls for energy conservation have already led to increased calls to regulate the use of swimming pools, despite scorching temperatures. The announcement by the French government comes on the heels of ongoing concerns about the drought in France. They question the reliability of the system and are concerned that tax collectors and surveyors, who have deep roots in their communities, will be phased out in favor of desk workers reviewing the output of algorithms. Unions representing French tax collectors are opposed to the effort, fearing that it will “replace field work by tax collectors and surveyors”. and aerial photography has sparked considerable political debate. Photo Credit: General Directorate of Public Finances/National Geographic InstituteĪs might be expected in a country like France, the integration of A.I. View of the screen officials use to detect undeclared swimming pools.

Ninety-four percent of taxpayers contacted by authorities after being flagged by the tool confirmed they had a taxable swimming pool. The French tax agency claims that the algorithm was improved through machine learning as it was tested, so it now has a very small margin of error. Eventually, tax officials hope to use the system to discover undeclared home extensions like verandas and pergolas, according to officials.

The AI apparently sometimes confused solar panels for swimming pools and missed some vessels because of dense foliage. The French AI system isn’t perfect – but close to it.

Nearly 17,000 private pools were discovered by Athens tax authorities using satellite imagery during the Greek debt crisis a decade ago, but only 324 of them were declared by their owners. According to recent statistics, there are approximately 3.2 million residential swimming pools in France with over 240,000 built during 2021 alone, according to France’s Federation of Pool and Spa Professionals.īackyard swimming pools have long been a target for tax officials. The demand for swimming pools skyrocketed during the coronavirus pandemic, when millions of people were forced to quarantine at home, and has persisted throughout the summer, while Europe has experienced some of its hottest temperatures on record. Taxes on pools vary by region and by size, with the average European pool owner forking over around 200 Euros per year.

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According to reports, the government projects that implementing the AI software nationwide will generate $40 million in additional taxes in 2023. Within ninety days of any swimming pool’s completion, the homeowner must file a tax report declaring the pool’s existence. French Rules Regarding Taxation of Swimming Poolsĭue to the potential increase in property value, swimming pools in France are subject to taxation. Tax officials announced on Monday that the program, which has brought in an extra $10 million for nine French regions, will now be rolled out across the country.

The software appears to have been incredibly successful.

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